When I joined Source Logistics 25 years ago, the landscape for Latin American (LATAM) brands in the U.S. was vastly different. The demand was there, but the infrastructure, retail opportunities, and logistical support were fragmented, making it difficult to reach the end consumers. Over the years, I’ve had the privilege of witnessing an incredible market transformation — one that has made it easier and more lucrative than ever for LATAM brands to expand into the U.S.
Today, with over 62 million Hispanic people in the U.S. and a staggering $2 trillion in buying power, business is booming and the opportunity has never been greater. Consumers are actively seeking authentic products that remind them of home or of traveling, and brands that can deliver on quality, authenticity, and availability stand to win big. But expansion isn’t without its challenges — navigating supply chains, distribution networks, and regulatory requirements can be daunting.
This is why I’m so passionate about sharing our knowledge and experience to offer a seamless solution that empowers multi-cultural brands to bring their products to U.S. consumers efficiently and effectively.
The Hispanic Market: A Golden Opportunity for Latin American Brands
The U.S. Hispanic population is not only large but also influential, boasting an economic force that continues to expand. Having worked in the logistics industry for more than two decades, I’ve seen firsthand how consumers of Hispanic goods have shaped the retail sector — driving demand for products that reflect their heritage, traditions, travels, and culinary preferences.
However, despite this demand, many shippers and retailers still face hurdles when entering the U.S. market. The complexities of warehousing, transportation, border delays, and compliance can slow down even the most promising plans. That’s where Source Logistics and our valued partners step in – to remove those barriers and create a clear, structured pathway to success.
How Source Logistics is Creating a Pathway for Success
Source Logistics has spent the last 25 years refining and perfecting our 3PL services to support international brands. Our expertise in food, beverage, health, and beauty products means we understand the unique challenges multi-cultural and Latin American companies face – and we know how to overcome them. Think of us as your cultural companion to success in the U.S.
We can help you:
- Seamlessly manage your logistics and supply chain needs with our specialized warehousing, transportation, and fulfillment services.
- Utilize our 23 strategic warehouse locations across the U.S. – from major port cities to inland transportation hubs – including everything from dry to refrigerated and frozen storage.
- Secure retail distribution and shelf space across a network of Hispanic-focused supermarkets.
- Scale your brand presence and drive sales in one of the most lucrative consumer markets.
For me, it’s more than just business—it’s about helping you connect with the communities you’re trying to reach.
Meet Us at Expo ANTAD 2025: Your Gateway to the U.S. Market
If you’re a multi-cultural brand looking to enter the U.S., there’s no better place to start than Expo ANTAD 2025 in Mexico. This premier trade show is where industry leaders come together to forge new partnerships, gain market insights, and explore expansion opportunities.
We know every company’s journey is different, and we want to make sure we’re dedicating the right time and resources to support your goals. That’s why I invite you to book a meeting with us. Let’s sit down, talk through your specific challenges, and develop a tailored strategy to help you succeed.
Now is the time to make your move. The U.S. Hispanic market is growing, demand is rising, and the infrastructure to support your expansion has never been stronger. Join us at ANTAD and let’s take your brand to the next level—together.
Expo ANTAD 2025, Guadalajara, Mexico. March 25-27, 2025. Booth #1122.
